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Incinerate Wheel Cleaner

Incinerate Wheel Cleaner

SKU:IFW027

Wheels & Tyres
Acid-free, high-strength alkaline formula safe for most wheel finishes
Breaks down brake dust, grime, and tyre browning with minimal effort
Lightweight solvent blend penetrates faster than traditional cleaners
Doubles as a powerful tyre cleaner that removes old silicone dressings
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Acid-Free Extreme Wheel Cleaner

Tired of mediocre results from wheel cleaners? incinerate is the tried and tested favorite for over 10,000 UK valeters & detailers

What is it? Incinerate is a highly concentrated, alkaline wheel cleaner that has been designed for contactless wheel cleaning or effortless deep cleaning of both wheels and tyres.

What's it made from?
Incinerate is completely free of any acids and uses a unique blend of powerful detergents that have been harnessed into a lightweight solvent. What this means exactly, is the solvent we have used is lighter than water at a molecular level, and this allows the product to penetrate through heavy brake dust and grime faster than any other wheel cleaner we have come across.

What are the features?
The key features of incinerate have to be its performance and dilution ratio. It was first developed with the principle that most people find wheel cleaning a chore, therefore we wanted to make a product that, in most cases can be used as a contactless cleaner even when diluted. Of course, not all wheels can be cleaned in this way, and for those, you can rely on its very high dilution ratios to make light work of even the worst wheels imaginable! On top of this, the dilution ratios of up to 25:1 make incinerate extremely good value.

How does it fit into the wash process?
Incinerate is ideally used before you pre-wash your car, and also before using any fallout remover. This allows it to do the heavy lifting when it comes to cleaning ready for the next stage in the wheel cleaning process.
In addition, it makes an exceptional tyre cleaner and has the ability to emulsify silicone tyre dressings and draw them out of the rubber, allowing you to simply rinse them away.
When it comes to a robust and reliable wheel cleaner that doesn’t break the bank, it’s hard to think of a more viable option. It's safe to use on all wheel finishes, including diamond-cut, painted, powder-coated, lacquered, and alloy wheels.

Safety Information: 

Keep out of reach from children. We recommend the use of gloves when handling chemicals. Not suitable for bare metal finishes, chrome, and anodised aluminium. Should any irritation develop from contact with Incinerate, wash the skin thoroughly with cold water and gentle soap. DOWNLOAD MSDS

SKU IFW027
Used For Wheels & Tyres
Size/Volume 500ml, 946ml, 5L and 20L
Dilution Ratio NEAT: extreme cleaning 10:1 general use 25:1 maximum dilution
Product Form Liquid / Concentrate
Packaging Type Bottle
Shelf Life 36 months
Country of Origin United Kingdom

Dilute product according to preference: NEAT: extreme cleaning 10:1 general use 25:1 maximum dilution Use a spray bottle or pump sprayer to apply the product directly to wheels & tyres. Gently agitate the wheel with your chosen wheel brush and rinse clean. Using a tyre brush scrub the tyre sidewall until the product foam turns brown. Never allow to dry on to wheels. Do not use on chrome, bare metal finishes or anodised surfaces. Concentrated Formula.

What is it? 

Incinerate is a highly concentrated, alkaline wheel cleaner that has been designed for contactless wheel cleaning or effortless deep cleaning of both wheels and tyres.

What's it made from?
Incinerate is completely free of any acids and uses a unique blend of powerful detergents that have been harnessed into a lightweight solvent. What this means exactly, is the solvent we have used is lighter than water at a molecular level, and this allows the product to penetrate through heavy brake dust and grime faster than any other wheel cleaner we have come across.

What are the features?
The key features of incinerate have to be its performance and dilution ratio. It was first developed with the principle that most people find wheel cleaning a chore, therefore we wanted to make a product that, in most cases can be used as a contactless cleaner even when diluted. Of course, not all wheels can be cleaned in this way, and for those, you can rely on its very high dilution ratios to make light work of even the worst wheels imaginable! On top of this, the dilution ratios of up to 25:1 make incinerate extremely good value.

How does it fit into the wash process?
Incinerate is ideally used before you pre-wash your car, and also before using any fallout remover. This allows it to do the heavy lifting when it comes to cleaning ready for the next stage in the wheel cleaning process.
In addition, it makes an exceptional tyre cleaner and has the ability to emulsify silicone tyre dressings and draw them out of the rubber, allowing you to simply rinse them away.
When it comes to a robust and reliable wheel cleaner that doesn’t break the bank, it’s hard to think of a more viable option.

Can I Mix Infinity Wax Products Together? No. We do not recommend mixing Infinity Wax products with other detailing chemicals, cleaners, acids or vehicle care products. Mixing different products may alter their intended formulation and could affect performance, application, or results. Where dilution is recommended, only use clean water and follow the dilution ratios stated on the product page or label. This guidance applies across the entire Infinity Wax product range.

Is Incinerate Wheel Cleaner safe to use on diamond-cut wheels?Yes. Incinerate Wheel Cleaner is safe to use on all wheel finishes, including diamond-cut, painted, powder-coated, lacquered, and alloy wheels. Its formulation is designed to effectively break down brake dust, road grime, and other contaminants while remaining suitable for regular maintenance across a wide range of wheel types. Always use the product on cool wheels and follow the label instructions for best results.

UK Mainland

  • Standard (Orders over £50): Free, 1–2 working days.
  • Standard (Orders under £50): £3.95, 1–2 working days (cost varies by weight/value).
  • Next Day: £5.95 for orders placed before 4:00 pm; full tracking provided. Excludes Highland and remote areas.

Highland & Remote Areas
Variable cost; typically 2–3 working days. Next Day delivery not available due to courier limitations.

Northern Ireland
Variable cost and delivery times; no Next Day option. Potential delays related to Brexit; orders may be cancelled and refunded if issues occur.

Additional Information

  • Orders placed before 4:00 pm are usually dispatched the same day.
  • Delivery times are estimates based on working days (Mon–Fri, excluding public holidays).
  • Delivery charges depend on order weight and value and are calculated at checkout; charged once per order even if multiple parcels are sent.
  • Customers will be contacted if delays are anticipated.
  • Safe place deliveries are considered complete upon drop-off; liability for loss or damage after delivery is not accepted.

Product Description

Acid-Free Extreme Wheel Cleaner

Tired of mediocre results from wheel cleaners? incinerate is the tried and tested favorite for over 10,000 UK valeters & detailers

What is it? Incinerate is a highly concentrated, alkaline wheel cleaner that has been designed for contactless wheel cleaning or effortless deep cleaning of both wheels and tyres.

What's it made from?
Incinerate is completely free of any acids and uses a unique blend of powerful detergents that have been harnessed into a lightweight solvent. What this means exactly, is the solvent we have used is lighter than water at a molecular level, and this allows the product to penetrate through heavy brake dust and grime faster than any other wheel cleaner we have come across.

What are the features?
The key features of incinerate have to be its performance and dilution ratio. It was first developed with the principle that most people find wheel cleaning a chore, therefore we wanted to make a product that, in most cases can be used as a contactless cleaner even when diluted. Of course, not all wheels can be cleaned in this way, and for those, you can rely on its very high dilution ratios to make light work of even the worst wheels imaginable! On top of this, the dilution ratios of up to 25:1 make incinerate extremely good value.

How does it fit into the wash process?
Incinerate is ideally used before you pre-wash your car, and also before using any fallout remover. This allows it to do the heavy lifting when it comes to cleaning ready for the next stage in the wheel cleaning process.
In addition, it makes an exceptional tyre cleaner and has the ability to emulsify silicone tyre dressings and draw them out of the rubber, allowing you to simply rinse them away.
When it comes to a robust and reliable wheel cleaner that doesn’t break the bank, it’s hard to think of a more viable option. It's safe to use on all wheel finishes, including diamond-cut, painted, powder-coated, lacquered, and alloy wheels.

Safety Information: 

Keep out of reach from children. We recommend the use of gloves when handling chemicals. Not suitable for bare metal finishes, chrome, and anodised aluminium. Should any irritation develop from contact with Incinerate, wash the skin thoroughly with cold water and gentle soap. DOWNLOAD MSDS

Product Specifications

SKU IFW027
Used For Wheels & Tyres
Size/Volume 500ml, 946ml, 5L and 20L
Dilution Ratio NEAT: extreme cleaning 10:1 general use 25:1 maximum dilution
Product Form Liquid / Concentrate
Packaging Type Bottle
Shelf Life 36 months
Country of Origin United Kingdom

How to use

Dilute product according to preference: NEAT: extreme cleaning 10:1 general use 25:1 maximum dilution Use a spray bottle or pump sprayer to apply the product directly to wheels & tyres. Gently agitate the wheel with your chosen wheel brush and rinse clean. Using a tyre brush scrub the tyre sidewall until the product foam turns brown. Never allow to dry on to wheels. Do not use on chrome, bare metal finishes or anodised surfaces. Concentrated Formula.

FAQs

What is it? 

Incinerate is a highly concentrated, alkaline wheel cleaner that has been designed for contactless wheel cleaning or effortless deep cleaning of both wheels and tyres.

What's it made from?
Incinerate is completely free of any acids and uses a unique blend of powerful detergents that have been harnessed into a lightweight solvent. What this means exactly, is the solvent we have used is lighter than water at a molecular level, and this allows the product to penetrate through heavy brake dust and grime faster than any other wheel cleaner we have come across.

What are the features?
The key features of incinerate have to be its performance and dilution ratio. It was first developed with the principle that most people find wheel cleaning a chore, therefore we wanted to make a product that, in most cases can be used as a contactless cleaner even when diluted. Of course, not all wheels can be cleaned in this way, and for those, you can rely on its very high dilution ratios to make light work of even the worst wheels imaginable! On top of this, the dilution ratios of up to 25:1 make incinerate extremely good value.

How does it fit into the wash process?
Incinerate is ideally used before you pre-wash your car, and also before using any fallout remover. This allows it to do the heavy lifting when it comes to cleaning ready for the next stage in the wheel cleaning process.
In addition, it makes an exceptional tyre cleaner and has the ability to emulsify silicone tyre dressings and draw them out of the rubber, allowing you to simply rinse them away.
When it comes to a robust and reliable wheel cleaner that doesn’t break the bank, it’s hard to think of a more viable option.

Can I Mix Infinity Wax Products Together? No. We do not recommend mixing Infinity Wax products with other detailing chemicals, cleaners, acids or vehicle care products. Mixing different products may alter their intended formulation and could affect performance, application, or results. Where dilution is recommended, only use clean water and follow the dilution ratios stated on the product page or label. This guidance applies across the entire Infinity Wax product range.

Is Incinerate Wheel Cleaner safe to use on diamond-cut wheels?Yes. Incinerate Wheel Cleaner is safe to use on all wheel finishes, including diamond-cut, painted, powder-coated, lacquered, and alloy wheels. Its formulation is designed to effectively break down brake dust, road grime, and other contaminants while remaining suitable for regular maintenance across a wide range of wheel types. Always use the product on cool wheels and follow the label instructions for best results.

Safety Information

Shipping & Returns

UK Mainland

  • Standard (Orders over £50): Free, 1–2 working days.
  • Standard (Orders under £50): £3.95, 1–2 working days (cost varies by weight/value).
  • Next Day: £5.95 for orders placed before 4:00 pm; full tracking provided. Excludes Highland and remote areas.

Highland & Remote Areas
Variable cost; typically 2–3 working days. Next Day delivery not available due to courier limitations.

Northern Ireland
Variable cost and delivery times; no Next Day option. Potential delays related to Brexit; orders may be cancelled and refunded if issues occur.

Additional Information

  • Orders placed before 4:00 pm are usually dispatched the same day.
  • Delivery times are estimates based on working days (Mon–Fri, excluding public holidays).
  • Delivery charges depend on order weight and value and are calculated at checkout; charged once per order even if multiple parcels are sent.
  • Customers will be contacted if delays are anticipated.
  • Safe place deliveries are considered complete upon drop-off; liability for loss or damage after delivery is not accepted.

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  • 5 stars: 56 (98%)
  • 4 stars: 0 (0%)
  • 3 stars: 1 (2%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Anonymous

That’s what it says on the bottle

R
Raymond

Buy far one of the best wheel cleaners on the market

R
Reece Dodd

Amazing wheel cleaner on the market

S
S, Dempsey

Really great product

J
Jonatan Faron

great product

D
Daniel Walton

Best on the market

N
Nick Limbrick

Really good cleaner

D
Daniel Hamson

Very good value for money. I diluted mine down 1:10 very powerfully did the job perfect

L
Louise Marshall

Excellent

m
michael j h

One of the best wheel cleaners I’ve ever used and certainly the only one that can safely be left on for over 10 minutes without causing any real damage apart from slightly discolouring the brake disks but overall it really does transform the wheels from very dirty and dull to very clean and very shiny

J
Johnathan Rowe

Just a great wheel cleaner. Dilution ratios make this a cost effective product aswell as being the best wheel cleaner I've used.

I
Iain MacPherson

Use but not to sure how good my wheels are in great condition

R
Russell

Wheels are gleaming after I use this. Great product

J
James

Wheels look brand new after.

i
i wilkinson

Excellent product

M
Mr Ronald Mellon

Amazing results again this product never lets you down.

a
adam

High quality.

M
Mr Christopher Horner

Powerful performance even at high dilution a monster that rips through grime

M
Michael

I’ve used this for the first time today . It got shot of all the brake dust with no effort.

J
Jonathan Jackson

Best non acidic wheel cleaner for the money

N
Norman Moore

The best effective wheel cleaner on the market

C
C C

Leaves wheels clean

C
Chris

Such a good versatile wheel cleaner, Strong dilutions with a bit of agitation will cut right through the grime on tyres and wheels, Lower dilutions great for doing small quick maintenance jobs.
Does sting a little on the skin so highly recommend using gloves and long sleeves

C
Chi

Very powerful wheel cleaner, but quite pricey

T
Theo Turley

Smells very nice , labelled clearly !

M
Michael Angus

Best wheel cleaner i've used in a while

J
Jack Warwick

Strong wheel clean hard to beat!

C
Chris

I used at the ratio 10:1, and it cut through the grime that was on my wheel. When the opportunity arises I will Use a much stronger ratio to see how well it performs with etched on brake dust.

M
Mr Tostevin

great product does what it says on label

d
david hume

excellent product for cleaning soiled wheels just blitzes through brake dust making the cleaning process easier

M
Matt H

Incredible performance and value for money. Made very short work of my dad's cakey brakey alloys. Diluted to 10:1 and agitated with a detail brush, left to dwell for five minutes and rinsed off. They actually look silver, now. Will be using this at 25:1 for contactless cleaning of my glossy black wheels.

G
Gazza lord

This stuff is amazing. It even pulls off old tyre dressings with ease. Its the best wheel cleaner i've used

M
Mr Ronald Mellon

Best out there by far

P
Phillip Beharall

Excellent product and dilutable

J
Jaz

I got the dilution incorrect I’ve got hard water so should have made it stronger but it did an excellent job